It is well known that Greenville is a foodie haven. While you may spend free time enlightening your tastebuds, many might be surprised at the multitude of shopping options available in and around downtown. While we remain short of a Nordstrom, the boutique and fashion scene in Greenville offers unique quality brands with local ownership. For fashion month and the change of seasons, we have gathered the low-down on some favorites around town to speed up your next journey to find that perfect Gala, Gameday, or festival ensemble. Time is of the essence to keep your PTA, socialite, food connoisseur, Mom-chauffeur, or entrepreneur schedule on track, and ensure you look good doing it. Welcome to the Greenville boutique guide.
Greenville Boutique Guide
P. Squared Couture
Location: Main and Stone Apartments; 100 E Stone Ave, Greenville, SC 29609
Hours: Mon – Wed, Fri (10 AM – 6 PM); Thur (10 AM – 7 PM), Sat (10 AM – 5 PM), and closed Sundays
With realistic prices and mens and womens items, this is a great place to pick up a last-minute gift. My favorites include the Free People Movement line for your Cyclebar, Soul Yoga, or Purre Barre practice, the leather handbags, DIFF sunglasses, Jack Black menscare, minimalist Jenny Bird jewelry, Sanctuary, Bella Dahl, J. Brand denim, and other apparel. They receive new items daily and add variety with new brands often. This is a great place to pick up your next Clemson or Carolina football game look.
Location: Augusta Road; 1803 Augusta St, Greenville, SC 29605
Hours: Mon – Fri (10 AM – 6 PM), Sat (10 AM – 5 PM), Closed Sundays
Run to SavVy for detailed classic to bohemian styles from Endless Rose, BB Dakota, Current Elliot, Nicole Miller, Kut from the cloth, and more. Chan Luu bracelets add a touch of boho to any look.
Custard Boutique Westend
Location: The West End; 718 S Main St, Greenville, SC 29601
Hours: Mon – Sat (10:30 AM – 6 PM), and Sun (12 PM – 5 PM)
Custard has an eclectic variety of items handmade in the USA and Canada. Most of their curated goods are eco-friendly, fair trade, sustainable, responsibly sourced or all of the above. They offer local art, paper goods, and a beautiful assortment of standout jewelry. The clothing available is of durable yet soft quality and fit. If you are a fan of Etsy.com definitely make a point to stop by Custard Boutique.
Mainstream Boutique (franchise from Minnesota)
Location: The West End; 716-A South Main St, Greenville, SC 29601
Hours: Mon – Sat (10 AM – 6 PM), Closed Sundays
Monkee’s of the West End
Location: The West End; 103 Augusta St, Greenville, SC 29601
Hours: Mon – Fri (10 AM – 6 PM), and Sun (12 PM – 5 PM)
If you are looking to invest in some timeless designer classics, Monkees is your place! LaRoque, Trina Turk, Mara Hoffman, MinkPink, Tibi, Jude Connoly, and Kate Spade are just a couple of the varieties apparel offered in Monkee’s. In addition to their fabulous shoe selection varying from Marc Fisher to Vince to Dee Keller, they have a great variety of statement jewelry from Kenneth Jay Lane, Baublebar, Shan Lou Style, Mignonne Gavigan, T Marie Designs. They carry vintage Louis Vuitton, Chanel, and more designer brands that make excellent gifts.
Location: 203 N Main St, Greenville, SC 29601
Hours: Mon – Sat (10 AM – 6 PM), Sun (12 PM – 5 PM)
J. Britt has a modern and elegant look for any budget or age. They carry quality brands that are hard to come by in Greenville including Rachel Pally, Parker, Yumi Kim, Zimmerman, Krewe sunglasses, and Jade. J. Britt is a great place to find a closet gem that will have a place in your wardrobe for years to come.
Location: Augusta Road; 1922 Augusta St #106, Greenville, SC 29605
Hours: Mon – Sat (10 AM – 6 PM), Sun (1 PM – 5 PM)
Vestique, a boutique based out of Raleigh, NC, carries Z Supply basics, trendy styles, coordinated sets, DIFF eyewear, and pretty prints that will get you compliment after compliment.
Location: The West End; 21C Augusta St, Greenville, SC 29601
Hours: Mon – Sat (10:30 AM – 5:30 PM), Closed Sundays
Cocobella offers modern styles that flatter all body types. The Judith March, Uncle Frank, and Ivy Jane prints are colorful and striking. The Luii pieces add edge for your next night out downtown. They also carry Missy Robertson, a southern line founded by one of the Duck Dynasty ladies.
Location: Augusta Street; 20 Augusta St, Greenville, SC 29601
Hours: Mon – Fri (10 AM – 6 PM), Sat (10 AM – 5 PM), and Closed Sundays
Augusta Twenty is a high-end curated boutique whom carries anything from Bohemian, preppy, or edgy. They carry Sanctuary, Mother Denm, Le Specs sunglasses, Sea, Vince, Diane Von Furstenberg, Clare Vivier, Joie, and a variety of candles and local jewelry.
Location: Augusta Road; 2222 Augusta St #7, Greenville, SC 29605
Hours: Mon – Fri (10 AM – 5:30 PM), Sat (10 AM – 5 PM), and Closed Sundays
Beautiful industrial carts house designer denim from flawless brands including Frame, J. Brand, Mother, and my personal favorite, Rag & Bone. Twill has brands that cannot be found elsewhere in Greenville including Cupcakes and Cashmere, Elizabeth and James, Bella Dahl, Parker, 23 Sundry, Diane von Furstenberg, and more. Pick up a new crossbody by Gigi New York or Rebecca Minkoff, and a new pair of Illevesta sunglasses, for your next Clemson, Carolina, or Georgia football game.
Lou Lou Boutiques
Location: Main Street; 201 North Main Street, Suit A, Greenville, SC 29601
Hours: Mon – Wed (10 AM – 7 PM); Thur, Fri, Sat (10 AM – 8 PM); and Sun (12 – 6 PM)
This accessory chain out of Virginia offers jewelry, crossbody bags, and gifts. Accessories have the power to draw your entire look together into a cohesive, professional look. If you are in search for a specific trending statement earring, swing by Lou Lous, whose color-coordinated sections offer an immense variety that is easy to browse. You can find a small surcy for a friend in the form of scarf, clutch, necklace, or other clever treasures and gifts.
Prowse on Main Boutique
Location: Downtown Travelers Rest; 106 S Main St, Travelers Rest, SC 29690
This boutique in is on Main Street of Travelers Rest, just a skip down Poinsett Highway. They offer dupes to many favorites on trend at Nordstrom but at a local, friendly price. For fall, look for solid layering dresses or a cute new pair of booties.
Traveling Chic Boutique
Location: Main Street; 122 N Main St, Greenville, SC 29601
Hours: Mon – Wed (11 AM – 7 PM), Thur – Sat (10 AM – 8 PM), & Sun (12 PM – 5 PM)
The Traveling Chic Boutique is full of trending clothing options. They carry an assortment of colorful bralettes, on-trend cuts and prints, and Rails shirts and flannels that have a cult following in the fashion world.
Muse Shoe Studio
Location: Augusta Road; 2222 Augusta St # 5, Greenville, SC 29605
Hours: Mon – Thur (10 AM – 5:30 PM), Fri – Sat (10 AM – 5 PM), Closed Sundays
Muse Shoe Studio is your go-to for new high-end heels, handbags, clothing, and accessories. Grab some comfortable shoes by Dolce Vita, Sam Edelman, Steve Madden, Toms, Lucky, Jeffrey Campbell, or Vince Camuto for the upcoming Euphoria and Fall for Greenville festivals coming up in the next few weeks.
Sassy on Augusta
Location: Augusta Road; 2222 Augusta St # 9, Greenville, SC 29605
Hours: (10 AM – 5 PM), Closed Sundays
Bevello of Greenville
Location: Main Street; 123 N Main St, Greenville, SC 29601
Hours: (10 AM – 7 PM), and Sun (12 PM – 6 PM)
Bevello is a franchise out of Raliegh, NC. The store sells contemporary boutique brands including Free People, Show me Your Mumu, French Connection, Lovers + Friends, and Quay sunglasses. They currently offer on-trend jumpsuits, coordinated sets, and a variety of bohemian styles and prints. Bevello is a great place to find unique pieces or add some color to your closet.
Splash on Main
Location: The West End; 807 S Main St, Greenville, SC 29601
Hours: Mon – Thur (10:30 AM – 5:30 PM), Fri – Sat (10:30 AM – 6 PM), Sun (1 PM – 5 PM)
Swimwear companies seem in cahoots to confuse the masses with sizing. Next, adorable suits have to be rounded up online and blind online shopping can leave you with a poor fit and a return added to your to-do list. Keep your next pool or lake day relaxing and jump into Splash on Main to find modern swimsuit styles in an assortment of sizes. Modern girl brands include Boys + Arrows, L*Space Swim, Seafolly, Vix Swim, among others.
Location: Wade Hampton; 205 Wade Hampton Blvd, Greenville, SC 29609
Hours: Tue – Fri (11 AM – 6 PM), Closed Sat – Mon
Most of us find the hunt for perfect denim hunt exhausting and elusive. Billiam Jeans custom-sews your new favorite pair of custom, handmade denim. If that isn’t enough clarity to convince you, the company also donates 20% of your purchase to fight sex trafficking.
Mast General Store
Location: Main Street; 111 N Main St, Greenville, SC 29601
Hours: Mon – Thur (10 AM – 6 PM), Fri – Sat (10 AM – 9 PM), Sun (12 PM – 6 PM)
The Mast General Store is a great place to casually browse a variety of items. One can stock up on Patagonia, North Face, and Marmont, Chaco sandals, Sorel, hiking boots or gear, camping gear, cold-weather apparel, and an assortment of outdoor gear. In addition, you can purchase kids books, unique toys, old-fashioned candy, a house-warming gift, and even something new for your family pet. If you are in search of the perfect Greenville souvenir, pick up a bronze mouse replicas identical to those discreetly hiding around our Main Street.
Copper Penny of Greenville (Chain from Charleston)
Location: Main Street; 233 N Main St, Greenville, SC 29601
Hours: (10 AM – 6 PM), Closed Sunday
The first time I went into Copper Penny I was on the hunt for Jack Rogers in college. Along with the classic sandal brand made famous by Jackie Kennedy, the 25-year-old company out of Charleston offers quality Southern footwear, apparel, and jewelry.
Half-Moon Outfitters, Inc. (franchise from Charleston)
Location: Laurens Road; 1420 Laurens Rd, Greenville, SC 29607
Moving soon to: 603 East Stone Avenue, Greenville, SC 29607
Hours: Mon – Sat (10 AM – 7 PM), Sun (12 PM – 6 PM)
Half Moon is a classic outdoor outfitters. If you’re planning a camping trip or need some functional boho-chic attire or gear for your next hike, stop by Half-Moon. They carry Sorel boots, Patagonia, True Grit (the softest pullovers), Mountain Khaki, Calpak luggage, and Prana. You can even pick up an inflatable stand-up paddleboard and plan a float down the Saluda River. Look for the Laurens Road Greenville location to relocate to their larger Stone Avenue location this fall.
Location: 25 Delano Drive, Greenville, SC 29601
Hours: Varies based on class times
While you may not think of a yoga studio when you think of shopping, Soul Yoga offers a variety of the top yoga brands that are flattering, colorful, and bendy-appropriate. They carry sweat-wicking gear by Alo, Onzie, Spiritual Gangster, Glyder, and Beyond Yoga. Pick up a new set and hit their free outdoor yoga class every Thursday at 7:15 through October.
Blossom Shoes & Such (Grand Opening last week!)
Pink Bee of West End
Southern Om (Woodruff Road)
Palmetto Moon (Haywood Mall)
Shop Sursy (Online only for now, but local. Check their Instagram for the next pop-up shop)
M. Judson Books (Main Street; for your next read.)